Innovative Editing

Which do you prefer? E-letters with engaging images or just plain text? This is a subject we first brought up last week in “When Using Image

I just learned something new the other day. Apparently, text-only e-letter or email presentations can actually work better than those includ

As jobs go, the ones that involve article writing or blogging can be downright fun. The act of composing a 500-, 1,000, or 1,500-word piece

As we’ve mentioned time and time again, it’s a lot easier to get a point across when speaking. A speaker who wants to emphasize words doesn

Have you ever heard of Grammar Girl? It’s a pretty cool concept (with “cool” defined by English major and editorial standards) that doles o

This past Sunday, I came across a Pearl’s Before Swine piece. The strip in question compares “how good investigative reporting works” with “

Of course I can’t find it now, but there’s an ad that keeps showing up in my Facebook feed. It goes something like: “Start a business blog!

As the only employee of Innovative Editing, I’m chief executive editor, assistant editor and editorial assistant all in one. That means I’m

About a month ago, I stumbled onto a site called Enchanting Marketing. Personally, if I was naming the business, I probably would have gone

Yesterday, I posted my Author of the Month interview, in which I interviewed none other than… myself! It was supposed to be a different Aut

As a business writer, your main job should always be to connect with your readers. It doesn’t matter what the topic is. It doesn’t matter h

If you want to successfully navigate search engine optimization, or SEO – in other words, make it to one of the first few search pages where

In professional writing, titles are important things, particularly when you want said writing to get noticed. If you’re composing an article

Sending business emails to people who don’t know you well can be tricky. Really, sending any kind of email to people who don’t you well can

I’m not the best at taking most kinds of tests. That’s thanks to the fact that most kinds of tests are multiple choice or fill in the blanks

I love it when someone hires me to cut copy down to a specific size. The same goes for bulking it up. It’s a challenge: a fascinating puzzl

Unless you’re a friend or family member reading this, I don’t know how old you are. In which case, I can’t really guess on the kinds of educ

If you’re going to hire a copywriter, you have to be as upfront with him or her as possible. This applies if you want this professional to

Depending on what you do for a living, you might have an e-letter you’re in charge of. In which case, this blog post is for you. You might

As a writer, what you produce isn’t going to be everyone’s cup of tea. This is true of fiction writers and nonfiction writers, business blo