Don't Let Good Grammar Complicate Your Copy
Despite being an editor, I’ve never been a grammar Nazi. I don’t want to scream every time I see a typo, and I can in fact survive if someon
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Jeannette DiLouie
Mar 21, 20193 min read
This Presentation Was Bad (Yours Doesn’t Have to Be)
Someone I know recently attended a premarital counseling seminar. Considering how she’s about to be married, this friend of mine – we’ll cal
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Jeannette DiLouie
Mar 14, 20193 min read
The “Don’t End a Sentence on a Preposition” Rule Doesn’t Make Sense
I’m sure that I’ve written about the “don’t end a sentence on a preposition” rule before. But I’m not sure when that was.
So let’s address
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Jeannette DiLouie
Mar 7, 20193 min read
The Differences Between Speaking and Writing – Part 3
There are definitely more than three differences between speaking and writing. But this is the last post in this particular series nonethele
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Jeannette DiLouie
Mar 4, 20195 min read
What Is a Genuine Writer Anyway?
Clearly, Innovative Editing is all about genuine writers. But this begs a really good question: What is a genuine writer? It’s a question a
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Jeannette DiLouie
Feb 28, 20193 min read
The Differences Between Speaking and Writing – Part 2
Last week, we started discussing the differences between speaking and writing in a professional sense. As in, what handicaps do you have to
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Jeannette DiLouie
Feb 21, 20193 min read
The Differences Between Speaking and Writing – Part 1
I was recently an extra on a conference call that illustrated one of the major differences between writing and speaking.
There’s a lot of t
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Jeannette DiLouie
Feb 7, 20193 min read
An Invaluable Little Word When Writing Marketing Copy
I was writing marketing copy for a client this week when I found myself fixated on the word “and” again.
Unlike last week, it wasn’t in a s
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Jeannette DiLouie
Jan 31, 20193 min read
Starting Sentences With “And” or “But” Isn’t Bad
Starting sentences with “and” or “but” isn’t grammatically inappropriate.
You just read that statement, which is a good start. But now, thi
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Jeannette DiLouie
Jan 24, 20192 min read
Are Short Sentences or Long Sentences Better in Professional Writing?
I don’t know about you, but I’m a fan of long sentences.
I love adding in commas, hyphens, colons and semicolons to stretch them out in the
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Jeannette DiLouie
Jan 17, 20193 min read
Know Your Writing Audience
Presentation 101 dictates that you need to know your writing audience. Know them as much as you reasonably can.
It’s doubtful that you’re g
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Jeannette DiLouie
Jan 10, 20193 min read
What Are Your Professional Emails Portraying You As?
What are your professional emails portraying you as?
No doubt, you want the answer to be something positive. Personable. Polished. Prolific
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Jeannette DiLouie
Jan 3, 20193 min read
The LB’s, D, S’s and P of Starting a Business Blog
If you’re thinking about starting a business blog for the new year, that’s awesome! And here’s sincerely wishing you the best success possib
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Jeannette DiLouie
Dec 20, 20182 min read
You Might Be a Pantser If…
Last week’s Professional Writing Tip introduced you to the concepts of being a “plotter” and a “pantser.”
The first is a person who feels m
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Jeannette DiLouie
Dec 13, 20183 min read
You Might Be a Plotter If…
As I’ve written many times before, I’m all about freestyling when it comes to writing. That’s the way I write best 99 times out of 100. Mayb
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Jeannette DiLouie
Nov 29, 20182 min read
How to Be a Dishonest Writer: Final Thoughts
If you want to be an effective, compelling, convincing dishonest writer, there are certain steps you need to take.
Steps such as deliberate
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Jeannette DiLouie
Nov 15, 20183 min read
How to Be a Dishonest Writer: The Discussion Continues
This Professional Writing Tips series really should be renamed. After all, as admitted in last week’s “How to Be a Dishonest Writer: An Intr
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Jeannette DiLouie
Nov 8, 20183 min read
How to Be a Dishonest Writer: An Introduction
It doesn’t take talent to be a dishonest writer who publishes dishonest writing. All it takes is a close-minded ideology, a keyboard and an
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Jeannette DiLouie
Nov 1, 20183 min read
How to Get the Most Out of Your Freelance Copywriter – Part 2
Last Thursday, we had a lively write-up about finding a balance between your expertise and that of your freelance copywriter. This is an ext
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Jeannette DiLouie
Oct 25, 20183 min read
How to Get the Most Out of Your Freelance Copywriter – Part 1
Most businesses need a copywriter at some point or another. It might be for new website content, advertising efforts, blog posts or special
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