professional writing 2/6

Apr 4, 20193 min read

Don't Let Good Grammar Complicate Your Copy

Despite being an editor, I’ve never been a grammar Nazi. I don’t want to scream every time I see a typo, and I can in fact survive if someon

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This Presentation Was Bad (Yours Doesn’t Have to Be)

Jeannette DiLouie

Mar 21, 20193 min read

This Presentation Was Bad (Yours Doesn’t Have to Be)

Someone I know recently attended a premarital counseling seminar. Considering how she’s about to be married, this friend of mine – we’ll cal

8 views

The “Don’t End a Sentence on a Preposition” Rule Doesn’t Make Sense

Jeannette DiLouie

Mar 14, 20193 min read

The “Don’t End a Sentence on a Preposition” Rule Doesn’t Make Sense

I’m sure that I’ve written about the “don’t end a sentence on a preposition” rule before. But I’m not sure when that was. So let’s address

105 views

The Differences Between Speaking and Writing – Part 3

Jeannette DiLouie

Mar 7, 20193 min read

The Differences Between Speaking and Writing – Part 3

There are definitely more than three differences between speaking and writing. But this is the last post in this particular series nonethele

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Jeannette DiLouie

Mar 4, 20195 min read

What Is a Genuine Writer Anyway?

Clearly, Innovative Editing is all about genuine writers. But this begs a really good question: What is a genuine writer? It’s a question a

135 views

The Differences Between Speaking and Writing – Part 2

Jeannette DiLouie

Feb 28, 20193 min read

The Differences Between Speaking and Writing – Part 2

Last week, we started discussing the differences between speaking and writing in a professional sense. As in, what handicaps do you have to

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The Differences Between Speaking and Writing – Part 1

Jeannette DiLouie

Feb 21, 20193 min read

The Differences Between Speaking and Writing – Part 1

I was recently an extra on a conference call that illustrated one of the major differences between writing and speaking. There’s a lot of t

20 views

An Invaluable Little Word When Writing Marketing Copy

Jeannette DiLouie

Feb 7, 20193 min read

An Invaluable Little Word When Writing Marketing Copy

I was writing marketing copy for a client this week when I found myself fixated on the word “and” again. Unlike last week, it wasn’t in a s

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Starting Sentences With “And” or “But” Isn’t Bad

Jeannette DiLouie

Jan 31, 20193 min read

Starting Sentences With “And” or “But” Isn’t Bad

Starting sentences with “and” or “but” isn’t grammatically inappropriate. You just read that statement, which is a good start. But now, thi

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Are Short Sentences or Long Sentences Better in Professional Writing?

Jeannette DiLouie

Jan 24, 20192 min read

Are Short Sentences or Long Sentences Better in Professional Writing?

I don’t know about you, but I’m a fan of long sentences. I love adding in commas, hyphens, colons and semicolons to stretch them out in the

153 views

Jeannette DiLouie

Jan 17, 20193 min read

Know Your Writing Audience

Presentation 101 dictates that you need to know your writing audience. Know them as much as you reasonably can. It’s doubtful that you’re g

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What Are Your Professional Emails Portraying You As?

Jeannette DiLouie

Jan 10, 20193 min read

What Are Your Professional Emails Portraying You As?

What are your professional emails portraying you as? No doubt, you want the answer to be something positive. Personable. Polished. Prolific

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The LB’s, D, S’s and P of Starting a Business Blog

Jeannette DiLouie

Jan 3, 20193 min read

The LB’s, D, S’s and P of Starting a Business Blog

If you’re thinking about starting a business blog for the new year, that’s awesome! And here’s sincerely wishing you the best success possib

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Jeannette DiLouie

Dec 20, 20182 min read

You Might Be a Pantser If…

Last week’s Professional Writing Tip introduced you to the concepts of being a “plotter” and a “pantser.” The first is a person who feels m

32 views

Jeannette DiLouie

Dec 13, 20183 min read

You Might Be a Plotter If…

As I’ve written many times before, I’m all about freestyling when it comes to writing. That’s the way I write best 99 times out of 100. Mayb

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How to Be a Dishonest Writer: Final Thoughts

Jeannette DiLouie

Nov 29, 20182 min read

How to Be a Dishonest Writer: Final Thoughts

If you want to be an effective, compelling, convincing dishonest writer, there are certain steps you need to take. Steps such as deliberate

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How to Be a Dishonest Writer: The Discussion Continues

Jeannette DiLouie

Nov 15, 20183 min read

How to Be a Dishonest Writer: The Discussion Continues

This Professional Writing Tips series really should be renamed. After all, as admitted in last week’s “How to Be a Dishonest Writer: An Intr

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How to Be a Dishonest Writer: An Introduction

Jeannette DiLouie

Nov 8, 20183 min read

How to Be a Dishonest Writer: An Introduction

It doesn’t take talent to be a dishonest writer who publishes dishonest writing. All it takes is a close-minded ideology, a keyboard and an

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How to Get the Most Out of Your Freelance Copywriter – Part 2

Jeannette DiLouie

Nov 1, 20183 min read

How to Get the Most Out of Your Freelance Copywriter – Part 2

Last Thursday, we had a lively write-up about finding a balance between your expertise and that of your freelance copywriter. This is an ext

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How to Get the Most Out of Your Freelance Copywriter – Part 1

Jeannette DiLouie

Oct 25, 20183 min read

How to Get the Most Out of Your Freelance Copywriter – Part 1

Most businesses need a copywriter at some point or another. It might be for new website content, advertising efforts, blog posts or special

8 views