What Does Writing a Business Book That Sells Look Like?
Make money!!!
Gain corporate power!!!
Look good at work to make more money and/or gain corporate power!!!
Those are the appeals that busi
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Jeannette DiLouie
Aug 16, 20183 min read
When to Write Business Copy in Second-Person Point of View
Do you want to write business copy in second-person point of view?
Maybe. Then again, maybe you don’t.
Here’s how to think of it…
Creativ
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Jeannette DiLouie
Jan 3, 20187 min read
For the Love of Making Money on Your Books, Read This One!
This month, I have an author whose featured work is relevant for so many writers. How to Build a Loyal Readership So Your Self-Published Boo
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Jeannette DiLouie
Dec 20, 20173 min read
I’ve Got a Brand-New Website… Again!
I know I said this back in February. But I’ve got a brand-new website!
This time, it’s through Wix, not Marketing 360/Madwire Media. And be
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Jeannette DiLouie
Oct 19, 20173 min read
A Search for “Pirate Romance” Could Brighten Your Day!
Before we bring pirate romances into the picture, a question. Have you ever heard of Jordan Peterson?
Take one of his professorial lectures
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Jeannette DiLouie
Sep 1, 20174 min read
Writing Rule #35: Authors, Know Thy Marketing Targets!
For today’s Writing Rule, we’re going to delve a little more deeply into something I touched on for yesterday’s writing-related, marketing-f
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Jeannette DiLouie
Aug 31, 20173 min read
Marketing Your Published Book? Then Do Try This at Home…
Marketing can be scary. We already faced that fact in Tuesday’s writing Definition of the Week, and we’re going to tackle it some more in to
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Jeannette DiLouie
Aug 29, 20172 min read
Authors, When It Comes to Marketing, You Have to Suck It Up
Well, my authors and authors and authors-in-the-making…
We’ve covered the writing process.
We’ve covered the editing process.
And we’ve n
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Jeannette DiLouie
Aug 24, 20173 min read
What You Need to Know About Vanity Publishers – Part 2
I know I said a lot of bad things about vanity publishers in yesterday’s Definition of the Week. And I’m going to continue saying bad things
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Jeannette DiLouie
Aug 3, 20173 min read
A Few Extras About Getting Traditionally Published
Well, we’re on to the topic of what it’s like to be traditionally published for today’s writing-related Challenge of the Week, as posted on
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Jeannette DiLouie
Jul 20, 20174 min read
Entrepreneurs, Avoid This "Reputable" Marketing Company!
Although I suppose I first became an entrepreneur back in 2013 when I started Innovative Editing as a side job, I didn’t start running it as
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![[Six-Figure Incomes] Successful Selling Tips for Introverted Authors](https://static.wixstatic.com/media/0cb3ac_e0edaa3dc76e4cfc82f29698358c2cea~mv2.jpeg/v1/fill/w_1205,h_905,fp_0.50_0.50,q_90,enc_auto/0cb3ac_e0edaa3dc76e4cfc82f29698358c2cea~mv2.jpeg)
Kim Staflund
May 29, 20174 min read
[Six-Figure Incomes] Successful Selling Tips for Introverted Authors
I’ve been involved with the English-language book publishing industry for close to 25 years now. Through my direct experience with trade pub
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Jeannette DiLouie
Apr 17, 20174 min read
Self-Published Authors, Please Check Your Egos at the Door
As any kind of author, you have to understand that not everyone is going to like your work. You won’t be able to please 100% of your intende
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Jeannette DiLouie
Apr 12, 20173 min read
The Sometimes Painful but Often Worthwhile Art of Schmoozing
Let’s face it, peeps. If you want something out of someone, you have to schmooze them – whether you like it or not.
Admittedly, schmoozing
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Jeannette DiLouie
Apr 10, 20173 min read
How to Maximize Your Marketing Efforts
On Saturday, I attended the Lancaster Christian Writer’s Conference, where I got to reconnect with some great fellow writers and learn some
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Jeannette DiLouie
Apr 3, 20178 min read
April's Author of the Month: Sherry Ostroff
Back in March, Innovative Editing began its “Author of the Month” program to highlight particularly engaging writers who deserve to stand ou
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Jeannette DiLouie
Mar 3, 20173 min read
A Novella Marketing Concept
While there are famous and profitable novellas out there, most if not all of them were written decades ago, like that list of examples I pro
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Jeannette DiLouie
Mar 1, 20178 min read
March's Author of the Month: Karen Imhof
This book is inspired by my own story as a young girl who didn’t see herself as thin or pretty as other girls. I attempted to fill this long
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Jeannette DiLouie
Feb 8, 20172 min read
There’s No Shame in Failure… Except Maybe in This Case
There are good things and bad things about self-publishing your book.
One of the positive aspects about self-publishing is that it’s all up
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Jeannette DiLouie
Feb 1, 20172 min read
We Are Never Ever Getting Back Together
Today is my first day in 9 years, 5 months and 11 days of not being a Cambridge Club (name changed to protect against lawsuits) employee, he
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